About

A blog about the plumbing, not the pitch

Marketing automation gets covered in two registers. There is vendor content, which explains why the thing the vendor sells is the thing you need. And there is listicle content, which ranks ten tools nobody tested. We wanted a third option: short pieces about changes that carry a number, and what that number does to a real budget or a real send.

So the rule here is simple. If a story has no figure, no dated policy change and no measurable consequence, we do not run it. That excludes most launches.

Who writes this

The team behind ChattyPage, an AI platform that generates websites, landing pages, articles and print. We say that on every page because it matters: we build one of the tools in this market, and you should read us knowing it.

We take no money from any vendor mentioned here. There are no affiliate links and no sponsored posts. Our scored comparison of ten platforms lives on our sister site, along with a full review of ChattyPage that includes the lowest ceiling score on that list, which is ours.

Corrections

Prices and policies move. When we get one wrong, write to [email protected] and we will correct it in place and date the correction.